Tech Bites

  5 Quick Ways To Brand Your Website  Sep 14, 2020   3   min read   Digital Marketing Why is branding important for a company? Strong branding spreads a unified message to your customers. You tell a story to your customers which they can relate to, building a personalized relationship with them.  A company operating online invests on everything from web hosting to pay-per-click ads, but it must give ample consideration for branding strategies. The Importance Of Branding The online and offline branding of a company should be consistent with each other, with a few considerations for each.  Online branding may have several technical limitations as web pages are always viewed on a two-dimensional aspect on a relatively small display. Meanwhile, offline branding can be found in a variety of media like TV ads, radio jingles, and logos on swags. Often, one has lesser control on online branding than with your offline branding. But what can you do to strengthen...

In today’s fast-evolving world, custom mobile application development plays a huge role in the success of a business. With the competition increasing rapidly, a mobile app can hold the key to survival. However, a business should take care of the  mobile app development process  to stay ahead of the curve. One has to follow a few systematic approaches in Android app development to make the best use of the app. But what are the best strategies in creating a successful Android app? Creating A Business Strategy Creating an app without a strategy is like playing a game of football without practice. The end result might not be satisfactory. Your needs, your goals, and your methodology to create the app needs to be defined. Define Your Business Needs Your app should solve a unique problem and add value to your customer. Every successful app has a defined process that solves a problem. Identification of the problem is the first step to glory. Competitor And Market Study An idea doesn’...

  Artificial Intelligence (AI) is a technology that witnessed rapid growth in the nearby years. AI has proven it’s caliber and uses in various applications from many fields such as customer service, healthcare, retail, logistics and many more. E-commerce is one industry that AI can create a great impact. But how can AI-based systems boost your eCommerce business? E-commerce companies are working on techniques that can incorporate the power of artificial intelligence into their business strategies. Marketing efforts will become more focused, efficient and personalized, reducing the expenditures and earning more profits. But how can we implement  Artificial Intelligence technology  in our eCommerce business? Virtual Assistants An AI Personal Assistant for an   eCommerce app  is a great feature as it can perform verbal or written command-based tasks for a user. The best examples of AI-based assistants are Siri, Alexa, and Google Assistant. Integrating a Virtual Per...

  Every business starts with an idea. Sometimes, a business just copies the idea from another leading business or just tweaks the old ideas with a few additions. Sometimes, they come up with novel ideas. While bringing a novel and revolutionary idea to the travel industry can be a herculean task, it can be a game-changer. Various companies have found success when they have just tweaked existing business ideas with a fresh outlook. People are increasingly using mobile apps for their daily activities, with the travel sector being one of the biggest customers of the  mobile application.  From booking flights, accommodations, holiday planning, budget estimation to virtual tour guides, these mobile apps can cover various fields related to travel and tourism. Let’s take a tour of some effective travel app ideas and how effective it can be for your business. Taxi Booking Application Social Media Platform For Travellers App For Foreign Language Help Currency Converters And Online...

  With the COVID-19 pandemic causing global devastation, the future of stores is a digitalized one. The fear of getting contacted with the deadly coronavirus and the imposed lockdown by various authorities around the globe has forced people to stay indoors. The traditional brick-and-mortar stores are shifting towards the digital eCommerce stores. Businesses are looking forward to selling their products and services online, resulting in a massive surge for the demand for eCommerce website development services. Though a variety of eCommerce website development service solutions are available, Magento is the ideal choice for your online store. Magento is an open-source e-commerce platform, which offers a variety of different features such as shopping cart systems, controlling content and functionality, catalogue management among other features. Renowned retailers like Nike, Samsung and Coca-Cola, along with a wide range of reputed brands are the users of the Magento eCommerce platform...

  During the ongoing COVID-19 pandemic crisis, eCommerce stores are the need of the hour for the survival of a business. With governments and authorities around the world implementing strict lockdown, fuelled by the fear of getting contracted by the deadly coronavirus, forcing people to stay at their homes, widely affecting the traditional brick-and-mortar stores. Various physical stores are trying out the eCommerce option as they are an increasingly popular way to mint more revenue. In the time of a crisis, an eCommerce application can be the saviour of your store business. Here are a few ways on how to set up an eCommerce store and generate sales. Decide What You Are Selling Developing The App Driving Traffic To Your Stores Long Term Optimization Decide What You Are Selling There is no point in owning an eCommerce store if you have nothing to sell. Before you  create an eCommerce platform , decide what your selling, your targeted customers and how many products you are plann...